The Impact of E-Marketing Channels on Online Consumer Buying Behavior

The main purpose of this study is to show the Impact E-Marketing Channels on Online Consumer Buying Behavior food item companies that are brand branches or official agencies in Kurdistan Region Iraq - Sulaimani city. study's sample consists (82) employees managers and head departments from those most important conclusion research predicted independent variables (Social Media, Website E-mail) significant toward positive effect response variable (dependent variable) which Behavior. Furthermore, results Media) (Website) has effects Likewise, correlation coefficient between Electronic Marketing while sub-variables Media Website) have a stronger relationship with dependent unlike sub-variable (E-mail) weak relation variable. To improve use electronic channels for marketing communication customers, it suggested management give more training administrative, marketing, sales, customer service, social media employees, work efficiently these tools.